YEBISU CREATIVE BREW “Kaori Mutsu” – Unveiling the Charm of Traditional Hops with a Layered, Deep Aroma

Sapporo Breweries Ltd. is launching the seventh installment of the YEBISU brand’s “CREATIVE BREW” series, titled YEBISU CREATIVE BREW Kaori Mutsu, in both can and draft formats starting March 11 (Tuesday), for a limited time.

CREATIVE BREW is a creative line from the YEBISU brand that challenges the conventional concept of beer while utilizing the expertise and knowledge accumulated over the past 130 years. This line explores new and exciting flavors in beer, pushing the boundaries of what beer can be.

This product, the seventh in the series, was developed based on the successful “Artisan’s Amber” served at YEBISU BREWERY TOKYO. The beer emphasizes the potential of Halletau Tradition hops, a signature German hop used in YEBISU beer. After harvest, the hops are carefully processed to preserve their aroma, and by adjusting the fermentation temperature with precision, the fruity aroma of YEBISU yeast envelops the fresh hop fragrance, resulting in a complex, layered, and profound aroma.

The packaging features illustrations of overlapping airflows, visually expressing the overflowing fragrance of the beer, while offering a refined design.

With over 130 years of history, YEBISU continues to push the boundaries of beer, aiming to inspire a positive change in the world by enriching the hearts of its customers and motivating them to move forward.

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Product Overview

1. Product Name: YEBISU CREATIVE BREW Kaori Mutsu
2. Packaging: 350ml can, 500ml can, 10L keg
3. Type: Beer
4. Alcohol Content: 5%
5. Alcohol by Volume:
   • 350ml can: 14g
   • 500ml can: 20g
6. Release Date & Region:
   • 350ml & 500ml cans: March 11 (Tuesday), nationwide
   • 10L keg: March 11 (Tuesday), available in limited quantities at YEBISU BAR, TAPS BY YEBISU, and Kyushu Hita Brewery
7. Suggested Retail Price:
   • 350ml can: ¥258 (excluding tax)
   • 500ml can: ¥340 (excluding tax)
8. Tasting Notes:
   • 100% use of Halletau Tradition Leaf Hops for aroma
   • The fruity aroma derived from YEBISU yeast is enhanced by adjusting fermentation temperatures.
9. Sales Forecast: 170,000 cases (equivalent to 633ml bottles × 20)

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About YEBISU CREATIVE BREW

The CREATIVE BREW line from YEBISU challenges the conventional notions of beer by combining over 130 years of experience with new, bold approaches to flavor. The product development is led by Ryota Aritomo, a young brewer responsible for brewing at YEBISU BREWERY TOKYO, which opened in April 2024. By incorporating modern techniques and a young brewer’s sensibility, this line aims to deliver new surprises and create moments of happiness, offering refined flavors unique to YEBISU and distinctive beers for customers to enjoy.

For more details, visit the official YEBISU brand website:
YEBISU Brand
CREATIVE BREW Page

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